A new narrative
Every day we are reminded, repeatedly, that our world is on the verge of destruction. Such a constant flow of negative messaging is meant to prompt us into action, yet it leaves most of us feeling overwhelmed and powerless. What are we to do, realistically, in the face of such massive environmental and societal problems?
In the face of danger, humans are engineered to “fight or flight”. Not everyone is an activist, and escape is not an option for anyone. So, many of us live with this underlying fear of what lies ahead, causing anxiety or depression, while others deny or even oppose the very notion that anything is wrong.
Essentially, most of us are caught in the same trap – of paralysis by fear.
Businesses feel additional pressure, as society calls on them to act more responsibly. Yet change in the midst of a global pandemic is daunting at best. And for every step they make in the right direction, there are critics who will shame them for what has yet to be done and ring the alarm of greenwashing.
There is a better way…
Confidence leading to actionable hope
The Good4.Global environment is a safe space where businesses and individuals can make positive changes and prosper. Based on a continuous improvement model, we provide tools and resources for personal and business self-assessment through the SDG framework. We celebrate realistic commitments, and action taken on those commitments.
We Must Act In Synergy
So our combined effect is greater than the sum of our separate actions.
Be conscious of the impact of the cumulative effect of each small action
The planet is our only home. We must listen to its message and act accordingly.
A new prosperity model is a must for better wealth and opportunity distribution
Finding our Why and becoming the best version of ourselves is the start of a better world